365 Dry is marking the launch of its first seasonless collection of outerwear, known as “The Atlas Collection” inspired by major cities around the world. As a global brand, 365DRY was founded in the United Kingdom by a multi-talented crew of like minded individuals who shared a passion for travelling the world. The British brand’s new collection revolves around staying stylish in the rain and includes a series of new and established waterproof outerwear designs that are versatile, flattering and durable that supports Indonesian people to move more and become the center of attention even in the rain.
Isabel Cruz, Global Communications Director of 365 Dry explained that Indonesia is a country with two main distinctive seasons: the hot dry season and the rainy monsoon season. So being one of the most rainiest places on earth, staying dry is always a major issue amongst the urban elite. “There are undeniably very limited choices of stylish and affordable rain outerwear in Indonesia but the craftsmanship and work that goes into a 365 Dry rain poncho is second to none. It is designed to keep you totally dry and comfortable, whether it’s a drizzle or a downpour. It is the best new way to beat the elements,” said Ms. Cruz.
Now available in 2 sizes with 9 distinctly unique prints and 4 solid colors, 365 DRY has mastered the basic essential for rainy days. The eye-catching color palette includes Pink, Green, and various hues of Blue. While the prints are wide-ranging, the style names are aptly named after their respective cities of inpsiration (California Sunrise, Atlantis, Nothern Lights, Sub Sahara, Aloha Baby, Make it Rain, Kyoto Cool, Double Dutch, Zanzibar, Shanghai Surprise, Bambusa, Komodo Blue, dan Jaipur Pink) “Among the many features of the poncho a major key benefit is the reflective strips that are strategically placed 360° around the garment allowing the wearer higher visibility at night for safety purposes, ” explained Ms. Cruz.
The designs are wholly inspired by the team’s lifestyles, sharing an affinity for art, travel and luxury fashion which is perfect for the fashion-conscious Indonesian market. “We wanted to design the perfect basic, the classic staple for every ones wardrobe. Our goal was to create the new lifestyle rain poncho that prioritized safety, mastered fit and versatility, and offered a fashion forward range in design,” said Ms. Cruz.
The 365 Dry rain poncho was created to bridge high fashion and high-function. Each piece is designed in London and tested for ease of use, portability, practicality, durability and HTP (Head Turning Potential). Get ready for a rainy day and be prepared because the 365 Dry poncho is the umbrella you need. Waterproof, seam sealed and constructed with fabric that is lightweight and moves with you. “365 DRY rain ponchos are available for purchase exclusively online at www.365-Dry.com with a 1-year fully refundable return policy. Also don’t forget to follow our Instagram and Facebook at 365_Dry,” said Ms. Cruz in an ending statement.
Founded 5 years ago, 365 DRY is a fast fashion apparel company whose products are sold exclusively worldwide to customers online. Based in the United Kingdom, the company offers a line of affordable, high quality, fashion forward apparel with a focus on safety first.